Senco Gold, a leading jewellery player in eastern India, has raised INR 121 crore in the anchor round ahead of its initial public offering (IPO). The company is offering shares in the price range of INR 301-317 and has received positive ratings from analysts. Senco Gold has an extensive retail network of 136 showrooms and specializes in the sale of gold and diamonds. The IPO consists of a mix of fresh issue and offer for sale (OFS) segments, with the proceeds being used for working capital and general corporate purposes.