Reliance is a long term concern. In FMCG, the incumbents do not really lose out market share from medium to long term because in the last two decades, we have seen multiple global players, even herbal players came into FMCG.A lot of D2C companies came but if you see market share of any of the listed players in either 75% or 95% also, they are gaining market share and in many categories, it is a 15 year high market share.
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